Ski Utah and Area Resorts Unveil ONE Wasatch Conceptual Lift Alignment Locations & New Survey Results Released
(SALT LAKE CITY, UTAH) – Today, Ski Utah along with seven ski resort mangers released a new map detailing lift alignments of two of the three potential connections for an over-the-snow interconnect between all seven resorts via chairlift and ski run called ONE Wasatch. ONE Wasatch would offer the largest lift-served ski experience in North America – over 18,000 acres, 100 lifts and more than 750 runs, all on one pass. And all on “The Greatest Snow on Earth.”
The two lift alignments are located on the attached map and include:
- Solitude (Big Cottonwood) to/from Alta (Little Cottonwood)
- Park City Mountain Resort (Summit County) to/from Brighton (Big Cottonwood)
The third connection between Canyons Resort to/from Park City Mountain Resort will be determined at a later date.
“Connecting seven of Utah’s finest ski resorts while preserving both our water quality and an unrivaled backcountry experience is not an impossible task,” said Nathan Rafferty, president and CEO – Ski Utah. “Today we have decided to move a step forward in the vision process by conceptualizing lift alignments on a map to continue providing information to the public, encouraging dialog and listening to feedback about these potential connections.”
In addition to the release of the map, Ski Utah shared results of a survey they conducted about the ONE Wasatch concept. The survey was sent to more than 35,000 individual online subscribers of their monthly newsletter and snow reports. Since the respondents cover all types of recreationists that follow snow/skiing and riding conditions, we can infer they include both downhill as well as backcountry users. The following summarizes a review of the responses.
Of the 35,468 survey requests, 3,009 completed the survey—a response rate of almost 9 percent.
- A high number—77% of the respondents—have heard of ONE Wasatch.
- Of those that have heard of the concept, 73% of the overall respondents believed the concept was a somewhat or very good idea, while only 19% thought that it was a somewhat or very bad idea; 8% were not sure (nearly 4 to 1 margin of favorable vs unfavorable responses)
- The respondents, by an overwhelming margin, indicated they would use ONE Wasatch once it was completed–71% said they were somewhat or very likely to use it, compared to 25% that said they were somewhat or not very likely to use it (almost 3 to 1 in favor).
For more information regarding ONE Wasatch please visit our website at www.ONEWasatch.com.
For media information, contact Ski Utah Director of Communications Susie English at 801.433.2016 or by email at firstname.lastname@example.org.
Ski Utah is the marketing firm owned and operated by the 15 statewide ski resorts that make up the Utah Ski and Snowboard Association. The organization has been creating brand awareness of and demand for the Utah wintersports product since its inception in 1978. Ski Utah’s primary functions are concentrated in marketing, public policy and public relations. Information about Ski Utah and its members can be found at skiutah.com, on Twitter and Instagram @SkiUtah and on Facebook at www.facebook.com/skiutahyeti. This release and other press information can be found in the online press room at /News/.